Digital Budget

Events

• WhatsApp's audience in Russia began growing for the first time
• Yandex launches profit-based ad strategy and tests AI ad placements
• Wildberries Ads Drop After Ukraine Drone Attacks

Recent coverage

• WhatsApp audience in Russia began growing for the first time after blocks — Дождь (Telegram)
• WhatsApp audience in Russia began growing for the first time after blocks — Дождь
• WhatsApp audience on Android shrank by 30% over the year, although the decline stopped in recent months — The Bell
• The audience for the 'Yandex — with Alisa AI' app increased by 31% in August — Коммерсантъ
• In the AI output of 'Yandex Search', mechanisms for promotion are being actively tested — Коммерсантъ
• VK applications faced a reduction in active audience in July — Коммерсантъ
• Advertisers cut Wildberries ads after Ukraine attacks on warehouses, reports Kommersant. Marketplace claims 'scale is exaggerated' — Meduza
• Ad placement volumes at Wildberries are declining — Коммерсантъ