Digital Budget

Events

• Yandex launches profit-based ad strategy and tests AI ad placements
• Wildberries Ads Drop After Ukraine Drone Attacks

Recent coverage

• In the AI output of 'Yandex Search', mechanisms for promotion are being actively tested — Коммерсантъ
• VK applications faced a reduction in active audience in July — Коммерсантъ
• Advertisers cut Wildberries ads after Ukraine attacks on warehouses, reports Kommersant. Marketplace claims 'scale is exaggerated' — Meduza
• Ad placement volumes at Wildberries are declining — Коммерсантъ