17K Moscovites Back Online Business Training
They named the most in-demand topics and formats for classes, and also shared who they would like to see as lecturers, said Moscow Mayor's Deputy Natalia Sergunina.
Consensus
- More than 17,000 people from Moscow participated in a study about urban business training programs.
- Participants included current entrepreneurs and those interested in starting a business.
- The most popular format of training was online learning due to its flexibility.
- Respondents wanted successful entrepreneurs as lecturers who could share personal experiences.
- Practical application of knowledge was considered important by many participants.
- Results of the study will inform the development of new courses and comprehensive programs.
- Among in-person events, mentorship meetings, masterclasses, and business intensives were most popular.
- Business intensives were valued for enabling quick immersion into a topic.
- Key topics of interest included information technology, finance and personnel management, marketing, sales, and changes in legislation.
Points of divergence
- The study was conducted through 'Active Citizen', questionnaires on the 'Small Business of Moscow' project services, and in-depth interviews and focus groups by VCIOM. — vm
- A robotics center called 'Creators' has opened in the city, offering training in engineering and support for startups to develop prototypes or pre-series models. — vm
- A forum titled 'Finances for Growth. Comprehensive Tools for Business' will be held in Moscow on September 24 as part of the XI Moscow Financial Forum, with sessions on leasing, insurance, factoring, capital management, and banking products. — ntv
Coverage (2 sources)
- Seruginina concludes research on business training in the capital — Вечерняя Москва
- Named the most popular format of business training for Moscow residents — НТВ Москва