The general director of the Russian fast-food chain 'Vkusno i toche'… (вкусно · точка · сеть)
The general director of the Russian fast-food chain 'Vkusno i toche' (Tasty and that's it), Oleg Paroey, stated that McDonald's is unlikely to return to the Russian market due to significant geopolitical changes and shifts in consumer preferences. The company replaced McDonald's in Russia after its exit in 2022.
Consensus
- McDonald's has not returned to the Russian market since leaving in 2022.
- Oleg Paroey, general director of 'Vkusno i toche', believes McDonald's is unlikely to return.
- Two main reasons for this are significant geopolitical changes and changed consumer preferences.
- 'Vkusno i toche' has successfully built trust with customers and strengthened its brand position in Russia.
- The Russian fast-food chain was established after the acquisition of McDonald's assets by entrepreneur Alexander Gavor.
Points of divergence
- Alexander Gavor, owner of the network, stated that there are no attempts from McDonald's to return and that contact with them is impossible due to restrictions; he also believes McDonald's cannot operate as before because 'Vkusno i toche' has already gained popularity. — fontanka
- McDonald's recently registered a new trademark, McWrap, in Russia for sandwiches and other food items, indicating potential future activity under the brand name. — vm
Coverage (6 sources)
- McDonald's return to Russia is unlikely — РИАМО
- "And there are two obvious reasons": CEO of 'Vkusno-i-Tochka' on why McDonald's won't return to Russia — Фонтанка
- CEO of 'Vkusno – i točka' does not expect McDonald's return to Russia — Коммерсантъ
- Vkusno-i-Tochka Calls McDonald's Return to Russia Unlikely — Вести
- CEO of 'Vkusno i točka' Calls McDonald's Return to Russia Unlikely — Вечерняя Москва
- McDonald's likely won't return to the Russian market, says CEO of 'Vkusno i tochka' — ТАСС (Telegram)