"Match TV" has become the main Russian channel among viewers under… (канал · неделя · матч)
"Match TV" has become the main Russian channel among viewers under 55 due to broadcasts of World Cup football matches, displacing "Channel One" and NTV from the top ten. This is reported by "We Can Explain" citing Mediascope ratings for Russians aged 18–54 between June 1 and July 12.
Consensus
- Match TV became the top Russian television channel among viewers under 55 years old due to football match broadcasts.
- The broadcasts of the 2026 FIFA World Cup occupied four positions in the top five and six in the top twelve of ratings.
- The highest-rated broadcast was Argentina vs. Egypt, with a rating of 3.3% and reach of 4.7%.
- Match TV's maximum program rating increased from 1.6–1.7% in mid-June to 3.3% in July.
- Audience share for Match TV rose from 9–13% to 18.7–34.5%.
- Reach of Match TV increased from approximately 2.4–3.2% to 4.7%.
- Match TV displaced Channel One and NTV from the top ten rankings.
Points of divergence
- In the week of June 1–7, there were no football broadcasts in the top-10 ratings. — tvrain
- The data covers the period from June 1 to July 12 and is based on Mediascope ratings among Russians aged 18–54. — tg_tvrain
Coverage (2 sources)
- Match TV becomes the main Russian channel for viewers under 55 due to World Cup broadcasts — Дождь
- Match TV becomes the main Russian channel for viewers under 55 due to World Cup broadcasts... — Дождь (Telegram)