Photo - © Remote work in connection with the threat of spreading…
Photo - © Remote work in connection with the threat of spreading coronavirus infection/Mediastok.rf On Russian Creative Week, the technological Unified Center for the Creative Economy (ANO "Creative Economy") and Avito platform jointly presented a practical review "Market of Services in the Sphere of Creative Industries: Structure, Drivers and Digital Transformation".
Consensus
- 75% of creative services transactions on Avito in the first half of 2026 occurred in ten leading regions.
- Moscow and Moscow Oblast accounted for 31.3% of the market share.
- Saint Petersburg and Leningrad Oblast held a 13.2% share.
- Krasnodar Krai had a 7.4% share.
- Tatarstan, Rostov Oblast, and Sverdlovsk Oblast were among the top regional players with shares of 4.8%, 4.2%, and 3.7% respectively.
- Bashkortostan, Nizhny Novgorod, Novosibirsk, and Samara Oblasts each had market shares between 2.4% and 2.6%.
- New growth centers include Sakhalin Oblast, Yamalo-Nenets AO, Republic of Sakha (Yakutia), Kamchatka Krai, and Amur Oblast.
- These new regions show developing demand for creative services with irregular dynamics.
- Local businesses in these areas are actively moving online, investing in branding and visual communication.
- There is a shortage of qualified professionals leading to supply lagging behind demand.
- Digital platforms help eliminate geographical barriers and enable direct client interaction.
- Online marketplaces support the formation of legal microbusinesses that pay taxes and increase market transparency.
- Successful cases show digital infrastructure helps convert one-time orders into sustainable businesses.
- The report analyzed two categories: 'economy of impressions' (performing arts, event industry) and digital services (web design, copywriting, multimedia).
- In the digital sector, outsourcing and project-based management are growing trends.
- Number of active performers in the digital segment increased by 22.5% on Avito.
- In the 'economy of impressions' sector, demand for personalized solutions is a key driver.
Points of divergence
- The report was presented at the Russian Creative Week by the Unified Center for Creative Economy (AНО «Креативная экономика») and Avito platform. — riamo
- The report highlighted that creative economy is growing four times faster than traditional sectors, with creatives achieving higher income levels. — gazeta_spb
Coverage (2 sources)
- Study: Top 10 Regions Account for 75% of Creative Services Volume — РИАМО
- Avito: 75% of creative services concentrated in 10 regions - SPb Gazeta news — Gazeta.SPb