Avito and makelove launch 'Здесь я есть' to attract talent to regions
A new project called 'Здесь я есть' was launched at the 2026 Eastern Economic Forum to attract professionals to regional cities by showcasing local opportunities through digital landing pages. The initiative, led by Avito Rabota and the branding agency makelove, aims to change perceptions about regional living and work.
Consensus
- The project 'Здесь я есть' was presented at the 2026 Eastern Economic Forum.
- The project is a collaboration between Avito Rabota and the agency makelove.
- The project uses digital landing pages to aggregate information about regions, employers, vacancies, and employee stories.
- The goal is to make regional cities more attractive for living and working.
- The project aims to address the regional talent shortage and improve the visibility of small-city employers.
- Avito Rabota has 72+ million users and covers work, housing, and car-related scenarios.
- In summer 2026, the number of job seekers expressing readiness to relocate increased by 12% year-on-year.
- For entry-level and operational positions, the increase in relocation-ready resumes was 24% year-on-year.
Points of divergence
- The project was launched by the employer branding agency makelove and the platform Avito Rabota. — riamo
- The project was announced at the Eastern Economic Forum 2026 by Avito Rabota and makelove. — gazeta_spb
- Iakob Margania, co-founder of makelove, emphasized that young professionals are increasingly choosing regions outside Moscow and St. Petersburg for quality of life and work-life balance. — gazeta_spb
- The project aims to create a new cultural norm of living and working in one's preferred city as prestigious, interesting, and promising. — riamo
Coverage (2 sources)
- At VEXPO-2026 presented a project for attracting specialists to regional companies — РИАМО
- Avito Work and makelove launched the project 'Here I Am' for regions - SPb Newspaper - St. Petersburg news — Gazeta.SPb