A survey conducted by the social network 'Odnoklassniki' among…
A survey conducted by the social network 'Odnoklassniki' among Russians over 35 years old reveals that 62% purchased health-related products online in the past year, with vitamins and dietary supplements being the most commonly bought items. The main reasons cited were a wider selection, easier product search, and convenient price comparison.
Consensus
- 62% of Russians over 35 years old purchased health-related products online in the past year.
- The most commonly purchased items were vitamins and dietary supplements (38%) and products for care and prevention (36%).
- Respondents cited a wider selection and easier product search as key advantages of online shopping.
- Convenient price comparison was another major advantage mentioned by 32% of respondents.
- 63% of participants believed online purchases helped them avoid postponing necessary health-related purchases.
- Picking up orders at pickup points and parcel lockers was the most common delivery method, chosen by 42% of respondents.
Points of divergence
- 16% of respondents chose health products based on recommendations and links, including from social networks. — riamo
- More than 16% of respondents purchased health products based on recommendations and links from social networks. — vm
- 44% of respondents considered favorable prices and discounts to be the most important factor in online purchases. — vm
- 43% of respondents believed online shopping would be more convenient if the authenticity of products could be easily verified. — vm
- 38% of respondents had not yet purchased health products online but expressed interest in trying the format. — vm
- 28% of respondents made online purchases of health products multiple times, 25% bought 1–3 times, and 9% had purchased online before. — vm
Coverage (2 sources)
- Russians are buying more health products online — РИАМО
- «OK»: 62 процента россиян заказывали товары для здоровья онлайн за последний год — Вечерняя Москва