Peterhof tops youth cultural visits via Pushkin Card
The Palace-Park Ensemble of Petergof, the Isaac Cathedral, and the State Tretyakov Gallery have entered the top 3 in terms of ticket sales under the 'Pushkin Card' program this year, according to Statsecrretary - Deputy Minister of Culture of the Russian Federation, Zhanna Alekseeva.
Consensus
- Peterhof, the Isaac Cathedral, and the State Tretyakov Gallery were the top three most visited cultural institutions among teenagers using the 'Pushkin Card'.
- The 'Pushkin Card' program allows young people aged 14 to 22 to purchase tickets to cultural events using a 5,000 ruble annual budget.
- The program is part of the national project 'Family'.
- In 2026, Peterhof sold 130,000 tickets via the 'Pushkin Card'.
- The Isaac Cathedral sold 128,000 tickets via the 'Pushkin Cards'.
- The Tretyakov Gallery sold 122,000 tickets via the 'Pushkin Cart'.
- The Ministry of Culture of Russia conducts systematic data analysis of the program.
- Over 115 million tickets have been sold through the 'Pushkin Card' program since its launch in 2021.
Points of divergence
- The Privolzhsky Federal District is the leader in audience coverage of the 'Pushkin Card' program, with 66% of eligible youth enrolled. — interfax
- The Chuvash Republic leads among regions in audience coverage with 85% of eligible youth enrolled. — interfax
- Tatarstan and Orenburg Oblast rank second with 77% coverage, and Udmurtia ranks third with 76% coverage. — interfax
- The 'Pushkin Card' is described as a unique Russian product. — vesti
Coverage (2 sources)
- Peterhof became the leader in popularity among teenagers — Вести
- Peterhof became the leader of the "Pushkin Map" among cultural institutions this year — Интерфакс
Key entities
- Petergof
- Moscow
- Russia
- Isaacius Cathedral
- Zhana Alekseeva
- INTERFAX.RU
- TASS
- Tretyakov Gallery
- State Tretyakov Gallery
- Near Peterhof
- Palace-Park Ensemble