Flower sales drop in Russian physical stores
Sales of flowers in Russia declined by 4% in physical stores over the first seven months of 2026, while online sales rose by nearly 26% year-on-year, driven by consumer shifts toward more affordable options and reduced spending on non-essential items.
Consensus
- Sales of flowers in Russia declined in the first seven months of 2026.
- The decline was observed in physical stores, while online sales increased.
- Online sales of flowers rose by approximately 26% year-on-year.
- Consumers are shifting toward more affordable flower options.
- The decline is linked to reduced consumer confidence and slower growth in real incomes.
- The average check for flowers increased by 3.5% in January–July 2026.
- The number of flower purchases decreased by 7.7% in January–July 2026.
- The total value of flower sales in Russia for the first seven months of 2026 was 266.5 billion rubles.
- The volume of flower sales in physical stores fell by 4.5% year-on-year.
Points of divergence
- The volume of flower sales in Russia fell by 4% in natural terms to 1.27 billion rubles in January–July 2026. — kommersant
- In the same period, flower sales in rubles grew by at least 0.2% compared to the previous year, though the exact figure was not provided. — kommersant
- The price of roses decreased by 1% year-on-year, while chrysanthemums and tulips increased by 1%. — kommersant
- The average price of a chrysanthemum in retail was 294 rubles, a tulip 128 rubles, and a rose 248 rubles. — kommersant
- The decline in flower sales is attributed to consumers cutting back on non-essential goods due to economic pressures. — vesti
- The launch of a flower delivery section in the Yandex Go app was driven by user demand. — vesti
Coverage (2 sources)
- Flower sales in stores in Russia fell by 4% over seven months — Коммерсантъ
- In Russia, the volume of flower sales is expected to decrease — Вести