Apple will launch the Apple Upgrade device rental program together…
Apple will launch the Apple Upgrade device rental program together with Klarna. American Apple Inc. plans to launch the Apple Upgrade device rental program on July 28, according to Bloomberg citing sources.
Consensus
- Apple is launching the Apple Upgrade program on July 28.
- The program will initially operate in the United States.
- It will cover most models of iPhone, Mac, iPad, and Apple Watch.
- The program operates as a subscription service allowing users to upgrade early or return devices at the end of the term.
- Klarna is the financial partner for the program.
- Apple plans to phase out existing installment purchase programs in favor of Apple Upgrade.
- The launch follows recent price increases due to component shortages, particularly memory chips and storage.
Points of divergence
- The program will not include AppleCare service or business/education plans. — interfax
- iPhone 16, Apple Watch SE, basic iPad models, and MacBook Neo are excluded from the program. — interfax
- Users may face additional fees for early payment or upgrades. — interfax
- Apple previously considered a subscription program in 2024 but abandoned it, now using Klarna to avoid financial responsibility. — interfax
- The program is described as leasing to stimulate sales. — kommerstant
Coverage (2 sources)
- Apple to Launch Device Rental Program 'Apple Upgrade' Together with Klarna — Интерфакс
- Apple will start renting out its devices to boost sales — Коммерсантъ