M.Video Reports Record Seller Influx in July 2026
More than 1,600 new sellers joined the M.Video marketplace in July 2026, marking a record monthly influx and pushing total partners above 12,000. The company reported strong growth in registrations, with a peak of over 900 new sign-ups in the 31st week of the year.
Consensus
- Over 1,600 new sellers joined M.Video's marketplace in July 2026.
- The total number of registered partners on the M.Video marketplace exceeded 12,000.
- The highest weekly registration count occurred in the 31st week of 2026, with over 900 new sellers.
- The growth in registrations intensified in the second half of July and continued into August.
- The director of development at M.Video, Karen Ashrafyan, stated that the open model allowing sellers to list on multiple storefronts is in demand.
- M.Video launched its marketplace in 2020.
- The company reported a 303% year-on-year increase in turnover from January to May 2026, reaching 14.6 billion rubles.
- M.Video plans to invest around 9 billion rubles in IT infrastructure development in 2026.
Points of divergence
- Some sellers on the M.Video marketplace did not receive payments for goods sold in May and June 2026, and some only received funds after sending a pre-trial claim. — vedomosti
- The price of M.Video shares rose by 11% following the announcement, trading at 47.10 rubles by 12:09 MSK, a 7.29% increase from the previous close. — vedomosti
- The 3P assortment on M.Video's marketplace accounted for 91% of total offerings by the first half of 2026, up 29 percentage points from the previous year, with the available assortment increasing nearly eightfold. — vedomosti
- In August 2026, the company Stokmann launched on the M.Video marketplace. — vedomosti
Coverage (3 sources)
- «M.Video» reported on a record number of active partners — Ведомости
- «M.Video» reported on record monthly inflow of sellers to the platform — Коммерсантъ
- The number of new sellers on the marketplace «M.Video» increased by 59.2% in July — Коммерсантъ