Moscow Unveils Digital Manul Avatar at Shanghai Expo

At the China Licensing Expo 2026 in Shanghai, the Moscow stand 'Culture of Moscow' presented a character created in the image of Manul Timofey from the Moscow Zoo.

Consensus

• A digital avatar of Timofey the manul was presented at the China Licensing Expo 2026.
• The event took place in Shanghai.
• The digital avatar is named Tuxun Xiaomo.
• The character was created based on Timofey the manul from Moscow Zoo.
• The character was created specifically for the Chinese audience.
• The Moscow Cultural Stand participated in the exhibition.
• The exhibition is focused on licensing and intellectual property.
• The character is promoted as a mascot to popularize Moscow's culture in China.
• The character is described as an introvert who is seeking a partner.
• The character is marketed in pairs, with one for personal use and one for gifting.

Points of divergence

• The digital avatar is displayed on a spherical screen. — ntv
• The Moscow Cultural Stand includes exhibits from the Moscow Planetarium and the Museum of Cosmonautics. — ntv
• The character will be presented in Wanda Plaza on October 23, with a special zone featuring a first collection including pair bag charms. — vm
• Ten cultural institutions and animation studios from Moscow participated in the exhibition. — vm
• The China Licensing Expo runs from October 21 to 23 at the New International Shanghai Exhibition Center. — vm
• The character's name 'Tuxun Xiaomo' means 'silent' in Chinese. — ntv

Coverage (3 sources)

• Digital avatar of manul Timofey shown at international exhibition in Shanghai — НТВ Москва
• Character in the image of Manula Timofey from Moscow was shown at an exhibition in China — Вечерняя Москва
• Stand 'Culture of Moscow' presented a character in the form of a manul Timofey from the Moscow Zoo at an exhibition in Shanghai. Tusu... — ТАСС (Telegram)

Key entities

• Timofey
• Shanghai
• Moscow Zoo
• Moscow
• Tusun Xiaomo
• China
• Agencies of Creative Industries
• Gulnara Agamova
• TASS
• Moscow Culture

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