Avito Ads Launches 'Max Conversions' Beta for Business Results

In cases where Avito campaigns direct users to external websites, another new tool—Avito Ads Counter—helps evaluate visitor actions.

Consensus

Avito Advertising launched a beta version of the 'Max Conversions' automated strategy on October 22, 2026.
The strategy aims to help businesses achieve key results such as purchases, calls, applications, and other business actions.
The tool is available for campaigns that direct users to profiles within Avito or to external websites.
The strategy analyzes 55 billion events daily, including views, favorites, searches, and completed transactions.
The system evaluates the likelihood of a click and a target action in real time.
First tests showed an average 42% increase in users performing target actions.
The strategy covers 72 million monthly users on the Avito platform.
The tool is intended for large and medium-sized businesses and individual entrepreneurs.
The 'Max Conversions' strategy helps advertisers convert ad investments into measurable business outcomes.
Avito's unique advantage lies in seeing both ad interactions and real user demand, such as searches, comparisons, and selections.

The 'Max Conversions' strategy is available for campaigns leading users to Avito profiles or external resources. — riamo
The budget for campaigns can be set for a specific period or for one day. — gazeta_spb
The 'Counter' tool does not affect website loading speed. — riamo
The 'Counter' tool captures visits, applications, and registrations on external sites and sends signals to train ML models. — gazeta_spb