Avito Lets Agencies Promote Self-Employed via Avito Promo
Starting in September 2026, advertising agencies on Avito gained access to promote self-employed users through Avito Promo, expanding their client base to over 700,000 self-employed individuals previously excluded from agency services.
Consensus
- Advertising agencies on Avito can now promote self-employed users through Avito Promo starting in September 2026.
- The change expands the client base of agencies to include over 700,000 self-employed users on Avito.
- Self-employed users can now delegate professional promotion to agencies and focus on business development.
- Agencies help with managing budgets, improving ad efficiency, and setting up stores and listings.
- The Avito Promo dashboard functionality remains unchanged, allowing agencies to manage clients, switch profiles, use various ad formats, and export data via API.
- The connection between agencies and self-employed users is established through an invitation in the Avito Promo dashboard.
- Two payment models are available for working with self-employed users: 'Payment on client' and 'Payment on agency'.
Points of divergence
- The number of agencies growing with Avito increased by 91% year-on-year, and the number of businesses using agency teams increased by 108%. — riamo
- The number of agencies growing with Avito increased by exactly 91% year-on-year, and businesses using agency teams increased by exactly 108%. — gazeta_spb
Coverage (2 sources)
- Advertising agencies given the opportunity to promote self-employed via Avito Promo — РИАМО
- Avito allowed agencies to promote self-employed people through Avito Promo - SPb Gazeta RU - Saint Petersburg news — Gazeta.SPb