Avito is considering launching a built-in dating service within its… (сервис · авить · приложение)
Avito is considering launching a built-in dating service within its main app, aiming to increase user engagement and time spent on the platform. The service may be free, with enhanced security features including verification, secure communication channels, and recommendation algorithms.
Consensus
- Avito is considering launching a dating service within its main application.
- The decision will depend on market analysis, user demand, and evaluation of similar services.
- The proposed service may be free to use.
- Security features such as profile verification, secure communication channels, and anti-bot measures are being considered.
- Avito already uses recommendation algorithms in its core classifieds platform, which could be applied to the dating service.
Points of divergence
- The dating service is intended for serious relationships and aims to increase user engagement by adding another use case within the app. — meduza
- Experts warn that the built-in service should not interfere with Avito's core classifieds functions or turn the app into a poorly integrated collection of products. — kommersant
Coverage (2 sources)
- Avito plans to launch its own dating service — Meduza
- «Avito» prepares to launch a dating service within the app — Коммерсантъ