Avito is considering launching a dating service integrated into its…
Avito is considering launching a dating service integrated into its main platform app, reports Kommersant. Avito is preparing to launch the dating service within the app.
Consensus
- Avito is considering launching a dating service within its main application.
- The decision will depend on market analysis, user demand, and evaluation of similar services.
- The proposed service may be free to use.
- Security features such as profile verification, secure communication channels, and anti-bot measures are being considered.
- Avito already uses recommendation algorithms in its core classifieds platform, which could be applied to the dating service.
Points of divergence
- The dating service is intended for serious relationships and aims to increase user engagement by adding another use case within the app. — meduza
- Experts warn that the built-in service should not interfere with Avito's core classifieds functions or turn the app into a poorly integrated collection of products. — kommersant
Coverage (2 sources)
- Avito plans to launch its own dating service — Meduza
- «Avito» prepares to launch a dating service within the app — Коммерсантъ