VK reported that advertising budgets in the first half of 2026…
VK reported that advertising budgets in the first half of 2026 exceeded 2.5 billion rubles, with the number of Chinese advertisers increasing by 62%.
Consensus
- Chinese advertisers increased their spending on VK Advertising in the first half of the year 2026 compared to the same period in 2024.
- The total advertising budget exceeded 2.5 billion rubles in the first half of 2026.
- The number of Chinese advertisers grew by 62%.
- Advertising spending on games increased by 2.7 times year-on-year and remains the largest category by budget among Chinese clients.
- E-commerce advertising budgets rose by 2.3 times.
- B2B sales advertising budgets increased by 1.5 times (or 50%, as stated in one source).
- The most popular format is universal ads, which automatically adapt text and creatives for different placements.
- Chinese companies significantly increased investments in video advertising, with budgets growing 6.8 times.
Points of divergence
- B2B sales advertising budget growth was 1.5 times. — kommersant
- B2B sales advertising budget grew by 50% (equivalent to a 1.5-fold increase). — vedomosti
Coverage (2 sources)
- Chinese advertisers increased spending on promotion in VK Ads by 2.7 times — Коммерсантъ
- Китайские рекламодатели почти втрое увеличили бюджеты в «VK Рекламе» — Ведомости