Ferrari Luce Electric Car Sold for $40M Record

The first fully electric Ferrari — the Luce — was sold at a charity auction by RM Sotheby's in California for a record $40 million.

Consensus

• The first fully electric Ferrari, the Luce, was sold at auction for $40 million.
• The auction took place in Monterey, California, during Monterey Car Week.
• The car is a unique Chassis 0 model, the first produced under the Ferrari Tailor Made program.
• The sale was a charity auction, with all proceeds going to The Ferrari Foundation for educational initiatives.
• The car has over 1,000 horsepower and four doors.
• The vehicle was developed in collaboration with studio LoveFrom, founded by former Apple designer Jony Ive.
• The car features a custom matte Madreperla paint with color-shifting periwinkle-to-purple effects.
• The interior uses metallic Le Mans Perla leather and includes new Grigio Corvara color accents.
• The buyer will receive the car in the first quarter of 2027.
• The car will be returned to Maranello, Italy, after the auction.
• The buyer's premium was waived for this lot.
• The sale set a new record for the highest price ever paid for a brand-new vehicle at auction.

Points of divergence

• The car received negative feedback from some fans after its presentation. — fontanka
• Ferrari USA described the sale as a 'historical event'. — fontanka
• The car's design was radically different from typical Ferrari aesthetics. — fontanka
• The car's exterior uses a special Ferrari Tailor Made pigment that creates color shifts between green and purple. — fontanka
• The base price of the Luce model is €550,000 (~$636,000), and the auction price was about 63 times higher. — tg_theinsider
• The car has exclusive wheels, brake calipers, and a logo on an optical white background. — kommerant
• The previous auction record was $26 million, set by a customized Ferrari Daytona SP3. — vedomosti
• The car's launch caused a wave of criticism and led to a drop in Ferrari's stock price. — vedomosti
• Ferrari CEO Benedetto Vigna stated that the Luce has nothing in common with other electric vehicles. — vedomosti

Coverage (6 sources)

• Exclusive model of the first Ferrari electric car Luce sold at auction for a record sum — Фонтанка
• Electric car Ferrari Luce — first and currently only such model from the Italian manufacturer — sold on charity... — BBC News Русская служба
• First Ferrari Electric Car Sold at Auction for Record $40 Million — The Insider
• First Ferrari electric car sold at auction for record $40 million — Коммерсантъ
• First Ferrari Luce electric car sold at Sotheby's auction for record $40 million. — ТАСС (Telegram)
• First Ferrari electric car sold at auction for record $40 million — Ведомости

Key entities

• Ferrari
• Sotheby's
• Bloomberg
• California
• YouTube
• Sotheby's
• BBC World Service
• LoveFrom