Mironova Brand Faces Backlash Over Grave Ad
Fitness blogger Mironova is being asked to 'cancel' after advertising a brand featuring a grave.
Consensus
- A photo of a small grave was used in a promotional post by Anastasia Mironova's brand.
- The post was published on the brand's Instagram account.
- The advertisement featured a perfume for hair.
- The public reacted with strong criticism on social media.
- Users accused the brand of exploiting grief and death for marketing.
- The campaign was described as insensitive and inappropriate in current circumstances.
- The brand is associated with Anastasia Mironova, a fitness blogger.
- The controversy led to calls for the brand to be 'cancelled'.
Points of divergence
- The grave depicted was that of a cat, as later revealed. — vm
- Anastasia Mironova stated the brand is based on archives of memories, including painful ones, and that emotional trauma is commonly used by famous perfumers. — vm
- Ekateryna Mizulina, head of the 'League of Safe Internet', criticized the ad as a sign of lack of empathy and announced plans to file a report with authorities regarding potential tax law violations. — vm
- Mizulina suggested the creators might be using provocative content to attract attention to an unknown brand and questioned their tax compliance, referencing schemes associated with Lertsek and Blinovskaya. — vm
- It is not confirmed whose grave is shown in the photo. — riamo
- Users in the comments referenced mental health institutions, suggesting the creators may need psychiatric care. — riamo
Coverage (3 sources)
- Mironova's brand 'cancelled' for cemetery ad: what happened — Вечерняя Москва
- Fitness blogger Mironova demanded to 'cancel' after advertising brand with grave — РИАМО
- Blogger Mironova's cosmetics brand sparked a storm of criticism over ad featuring a grave — Вечерняя Москва