Fix Price Opens in Serbia
Fix Price Group launched its operations in Serbia with stores in Belgrade and Novi Sad, planning to open 10 outlets by the end of 2026, while also partnering with the local delivery service Glovo and leveraging existing logistics infrastructure.
Consensus
- Fix Price Group began operations in Serbia on August 17.
- Stores opened in Belgrade and Novi Sad.
- The company plans to open 10 retail outlets in Serbia by the end of 2026.
- Products will be supplied through existing logistics infrastructure.
- Fix Price products will be available via the Serbian delivery service Glovo.
- The company has an office in Belgrade, established since 2025.
- Fix Price operates in Kazakhstan, Belarus, Armenia, Uzbekistan, and the UAE.
- The company's international business is managed through a holding company based in Astana.
Points of divergence
- Fix Price Group has been operating in Belgrade since 2025. — kommersant
- Fix Price Group has been operating in Armenia. — fontanka
- Fix Price Group plans to open 10 stores by the end of 2026. — interfax
- The first international Fix Price store was opened in 2007. — kommersant
- As of March 2026, Fix Price managed 7,959 stores and 13 distribution centers. — interfax
Coverage (3 sources)
- Fix Price opened in Serbia — Коммерсантъ
- Fix Price has entered the Balkan market: retailer opens first stores in Serbia — Фонтанка
- Fix Price Group began operations in Serbia — Интерфакс