Nielsen and GfK sell Russian assets to local investors
Nielsen and GfK sold their Russian assets to Russian investors, with Konstantin Leonovich and Alexei Dorochev acquiring controlling stakes. The companies will continue operations under new ownership, maintaining their market research activities.
Consensus
- Nielsen and GfK completed the sale of their Russian assets.
- The new owners are Konstantin Leonovich and Alexei Dорофеев.
- The companies will continue conducting consumer market research, retail audit, and customer behavior analysis.
- The former GfK entity operates in Russia under the brand ICMR since 2025.
- OОO «ГФК-Русь» is the former Russian branch of GfK.
- The legal name of the company remains ООО «ГФК-Русь», despite the rebranding to ICMR.
- Alexei Dorochev will lead the Nielsen assets.
- The transaction was finalized, and the ownership change is registered in the EGRUL.
Points of divergence
- 60% of LLC «GFK-Rus» was acquired by Konstantin Leonovich's company, and 40% by a company owned by Alexei Dorochev. — vedomosti
- Alexei Dorochev will head the company «Ei Si Nielsen». — kommersant
- The deal amount was not disclosed. — vedomosti
- The deal amount was not disclosed. — kommersant
- In 2025, the Russian State Duma passed a bill restricting foreign research companies. — vedomosti
- No mention of the 2025 law. — kommersant
- In 2025, revenue of LLC «Nielsen Data Factory» grew twofold to 3 billion rubles, and net profit increased nearly fourfold to 1.5 billion rubles. — vedomosti
- No financial performance data provided. — kommersant
Coverage (2 sources)
- Owner of Nielsen and GfK sold Russian assets — Ведомости
- Owner of Nielsen and GfK sold assets in Russia — Коммерсантъ