A joint study by 'OdnoKlassniki' and Mail News revealed Russian…
A joint study by 'OdnoKlassniki' and Mail News revealed Russian consumers' gift-giving habits, including timing, budget preferences, and attitudes toward wish lists. The research highlighted regional differences in gift choices across federal districts.
Consensus
- Most respondents plan their gifts well in advance, avoiding spontaneous purchases.
- 63% of respondents buy gifts several weeks before the event, and another 30% purchase them 2–3 days prior.
- Approximately 93% of participants avoid last-minute gift buying.
- For 52% of Russians, choosing a gift is seen as a pleasant gesture rather than an obligation.
- The most desired gifts are practical household items (60%), money (23%), and experience-based gifts (13%).
- 48% of respondents spend between 1,000 and 5,000 rubles on gifts; another 31% spend between 5,000 and 15,000 rubles.
- 70% of respondents accept gifts not from a wish list with joy, valuing attention over the item itself.
- 79% of respondents are willing to give gifts strictly according to a wish list as a reliable method.
Points of divergence
- The study was conducted within the interactive project 'National Gift Map' and is part of the initiative 'People's Day of Gifts,' celebrated on July 24 by 'OdnoKlassniki'. — riamo
- Art director Natalia Semenova from brand Michel Kataná commented on common mistakes men make when choosing gifts, noting they often select generic items that fail to impress. — vm
Coverage (2 sources)
- It has been revealed how much Russians are willing to spend on a gift — РИАМО
- Russians Share How They Choose Gifts and How Much They're Willing to Spend — Вечерняя Москва