In August 2024, the city's loyalty program website introduced the… (балл · миллион · помощь)
In August 2024, the city's loyalty program website introduced the ability to transfer accumulated points to support the soldiers of the special military operation (SVO) and to provide humanitarian aid to residents of newly occupied and border regions.
Consensus
- The 'Million Prizes' program allows Moscow residents to donate accumulated points to support SVO participants and humanitarian aid for affected regions.
- Donations began in August 2024 and continue to be collected.
- One point equals one ruble.
- Donations are made to organizations like 'People's Front. All for Victory!'
- The program is managed by the Moscow government's 'New Technologies Management' company in collaboration with the Department of Information Technologies of Moscow.
- Participants can donate through the 'Million Prizes' website using Mos ID authentication.
Points of divergence
- Students, entrepreneurs, and housewives, as well as representatives of all generations, support the campaign. — vm
- A specific individual, Sergei S. from VAO, donates all his points to the 'People's Front' fund. — m24
- A pensioner, Dmitry Y. from ZAO, considers it important to help those in need. — m24
- More than 127,000 points were donated by individuals named in the report. — m24
- Schoolchildren in Moscow sent over 1.7 million virtual gifts through the 'Moscow Electronic School' platform. — vm
- Moscow volunteers also actively support SVO participants by making protective equipment and collecting humanitarian aid. — m24
Coverage (2 sources)
- The 'Million Prizes' Program Unites Moscow Residents in Support of Participants in the Special Military Operation — Вечерняя Москва
- Points from the 'Million Prizes' program became an important part of supporting participants of the SVO — Москва 24