Companies are exiting the market due to declining demand for…
Companies are exiting the market due to declining demand for domestic tourism, issues with international travel, and Russians' desire to save money. Demand for vacations in Russia has dropped. According to Travelata, the number of booked package tours within Russia decreased by 31% in the first half of the year.
Consensus
- The number of tourist companies liquidated in Russia increased by 52.3% in the first half of 2026 compared to the same period in 2025, reaching 2,700 firms.
- Declining demand for domestic tourism is a key factor behind the closure of tour agencies.
- Travelers are increasingly choosing cheaper travel options and reducing trip duration.
- The average travel budget has stopped growing and has decreased on some routes.
- Economic conditions, including high interest rates and tax increases, contribute to companies leaving the market.
Points of divergence
- New tourism companies opened in January–June were insufficient to offset closures, resulting in only a 0.84% increase in active organizations—the lowest in three years. — novaya_eu
- The overall domestic tourism volume decreased by 3% year-on-year in the first half of 2026, to 40.1 million trips, according to a Vedomosti report citing Sergey Romashkin of ATOUR. — thebell
- The decline in June was linked to fuel supply issues and unstable air travel due to flight cancellations, particularly affecting Crimea where car tourism dropped due to gasoline shortages. — thebell
- International destinations failed to compensate for the domestic downturn due to the Middle East crisis. — kommersant
Coverage (3 sources)
- Number of closed tour agencies in Russia has increased by 50 percent — Новая газета Европа
- Number of liquidated tour firms has increased by 1.5 times — Коммерсантъ
- Domestic tourism in Russia fell into the negative for the first half of the year — The Bell