Tolstoy's 'Death of Ivan Ilyich' Tops Amazon Brazil Bestsellers
Leo Tolstoy's novel "The Death of Ivan Ilyich" unexpectedly became the best-selling book on Amazon in Brazil after being recommended by footballer Gustavo Scarpa of "Atlético Mineiro".
Consensus
- The story 'The Death of Ivan Ilyich' became the best-selling book on Amazon in Brazil.
- The surge in popularity followed a social media post by footballer Gustavo Scarpa.
- Scarpa published a video review of the story on YouTube.
- The YouTube video received nearly 700,000 views.
- Search interest for the story on Google increased significantly.
- Scarpa is a midfielder for Atlético Mineiro.
- Scarpa has been regularly posting book reviews on social media.
Points of divergence
- The story became the best-selling book on Amazon in Brazil two weeks after Scarpa's post. — tg_varlamov_news
- The video received over 700,000 views within one week. — vm
- The book reached first place on Amazon Brazil on September 17 and was still on the second spot at the time of reporting. — meduza
- Scarpa said he initially didn't believe the reaction. — tg_varlamov_news
- Scarpa admitted he only read the Bible until 2018 and started reading other books after being influenced by a teammate. — meduza
- The 'Hunger Games' series became the most popular book universe among Russian users in the first half of 2026. — vm
- The novel 'Wuthering Heights' became the most-read work by the Brontë sisters among Russians, with a 78% increase in sales compared to 2025. — vm
Coverage (4 sources)
- 600 thousand views — and Tolstoy No. 1. How a Brazilian footballer lifted the Russian classic to the top of Amazon — Фонтанка
- Leo Tolstoy's story "Death of Ivan Ilyich" became a bestseller on Amazon in Brazil after footballer "Atletico..." — Varlamov News
- Tolstoy's book became the best-selling in Brazil after review from footballer — Вечерняя Москва
- Leo Tolstoy's "Death of Ivan Ilyich" suddenly became a bestseller in Brazil. Reason: a footballer recommended it — Meduza
Key entities
- Leo Tolstoy
- Brazil
- Gustavo Scarpa
- Amazon
- Atletico Mineiro
- YouTube
- Atlético
- Folha de S.Paulo
- Atlantico Mineiro