MAH Tests Ad Tools in Channels
A contact close to VK confirmed that Mah began testing advertising inventory through 'VK Ads'.
Consensus
- MAH started testing advertising tools in its channels.
- The testing is being conducted using VK's Discovery platform.
- The advertising tools are designed to target users based on their interests.
- The educational platform 'Sferum' in MAH will not feature advertisements.
- A full launch of the advertising tools will be announced later.
- VK is involved in the development and deployment of the advertising infrastructure.
Points of divergence
- The advertising tools allow authors to increase subscribers and users to receive recommendations for channels relevant to their interests. — vm
- The general director of the Russian Association of Electronic Communications (RAEK) stated that advertising in MAH previously existed in the form of author posts in channels. — vedomosti
- On 15 September, Deputy Prime Minister Dmitry Grigorenko stated that over 9 million people use MAH's digital ID, and the government plans to integrate digital documents such as driver's licenses and birth certificates into the app. — vedomosti
Coverage (2 sources)
- MAKH began testing advertising inventory based on recommendation technologies — Вечерняя Москва
- In the channels of Mah appeared advertising — Ведомости