McDonald's Registers Happy Meal and Mayor McCheese Trademarks in…
McDonald's registered two trademarks in Russia—'Happy Meal' and 'Mayor McCheese'—for use in food services, digital content, software, mobile apps, toys, and NFTs. The registrations were filed in December 2024 and finalized in August 2026.
Consensus
- McDonald's registered two trademarks in Russia: 'Happy Meal' and 'Mayor McCheese'.
- The trademarks were registered in August 2026.
- The trademarks cover food services, digital content, software, mobile applications, toys, and NFTs.
- The registration was filed from the United States by McDonald's Corporation in December 2024.
- The trademarks are valid until December 2034.
- McDonald's suspended operations in Russia in spring 2022.
Points of divergence
- The 'Happy Meal' trademark covers software, mobile applications, toys, and even NFT images. — tg_moscash
- The 'Happy Meal' trademark is registered under seven classes of the International Classification of Goods and Services, including software, mobile apps, computer games, food and beverages, authenticated NFTs, digital images, toys, board games, and food delivery and restaurant services. — vesti
- The 'Mayor McCheese' trademark is registered under one class covering restaurant services, catering, fast food, and food delivery. — vesti
- The general director of 'Vkusno i Tochka' stated that McDonald's return to the Russian market is unlikely due to geopolitical changes and shifting consumer preferences. — vesti
Coverage (2 sources)
- McDonald's registered 2 trademarks in Russia – 'Happy Meal' and Mayor McCheese — Московский кэш
- McDonald's registered two trademarks in Russia — Вести