Foldable smartphones are used more often by women — 73.5% of users

Foldable smartphones are used more often by women — 73.5% of users, among whom more than 60% belong to the age category from 20 to 40 years.

Consensus

Sales of foldable smartphones in Russia grew by 55% compared to the previous year.
The market for foldable smartphones has developed into a stable segment with clear user profiles.
Women are more likely to use flip-style foldable phones, while men are more likely to use book-style foldables.
The age group 20–40 years is most active among flip phone users, and 35–54 years among book-style users.
Flip phones are preferred for compactness and ease of use in the hand.
Book-style phones are valued for their large screens, useful for office apps and video viewing.
The market share of Samsung in foldable smartphone sales is 72%.
The introduction of 5G networks is expected to further unlock the potential of foldable devices.

In 2026, 62% of all foldable devices sold were compact 'flip' phones, while 'book-style' phones saw a 91% increase compared to 40% for 'flips'. — vm
The market share of flip phones and book-style phones is nearly equal: 52% vs 48%. — vm
Two-thirds of all foldable smartphones sold in 2026 were 'flips', and the user ratio was 52% for flips and 49% for book-style phones. — vedomosti
Moscow accounts for over 50% of foldable smartphone sales. — vm
Moscow ranks second in foldable smartphone sales, after Krasnodar Krai. — vedomosti
In the flip segment, 256 GB models are most popular (48% share), while in the book-style segment, 1 TB models lead (35%) and 256 GB is second (27%). — vm
No specific data on storage configurations or sales volume by model is provided. — vedomosti
The demand for foldable phones is driven by personalization, camera quality, and portability. — vm
The demand for foldable phones is attributed to compactness and screen size. — vedomosti