42 percent of users of the social network Odnoklassniki communicate…
42 percent of users of the social network Odnoklassniki communicate on this platform daily.
Consensus
- 42% of OdnoKlassniki users communicate daily.
- Among users over 55 and residents of towns with up to 100,000 people, 45% communicate daily.
- The most common communication partner is friends, cited by 74% of respondents.
- The main reasons for messaging are wishing well during holidays (53%) and checking on someone's wellbeing (40%).
- 52% of daily users communicate with close relatives in other cities.
- 47% of users prefer text messages, 24% use photos, and 22% use stickers and GIFs.
- 14% of the audience have group chats, rising to 22% among daily users.
- 40% of users cite lack of reason or news as a barrier to more frequent communication.
Points of divergence
- 97% of users use both personal messages and group chats. — riamo
- 71% of respondents prefer communicating exclusively in private messages. — vm
- Users under 34 are more likely to message to check on someone's wellbeing (56%), while users over 55 are more likely to send good morning wishes (42%). — vm
Coverage (2 sources)
- OdnoKlassniki reported that 42% of users communicate daily — РИАМО
- Almost half of Odnoklassniki users communicate in the social network daily — Вечерняя Москва