Meme '6-7' Tops Russian Internet Trends
"Six-seven" topped the ranking of the most discussed memes on social media, according to data from the "MediaLogia" rating (available at...)
Consensus
- The meme '6-7' ('Sicks-Seven') was the most discussed internet phenomenon in Russian-language social media from January to July of 2026.
- The data was compiled by MediaLogia and cited by TASS.
- The meme was mentioned over 1.2 million times in social media during the period.
- The second most popular meme was 'Cheremsha and Soviet Aesthetics' with 769,500 mentions.
- The third most popular meme was 'Vozdukhán' with 472,300 mentions.
- The ranking included internet phenomena that emerged in 2026 or increased in popularity by more than 100% compared to 2025.
- The analysis covered major platforms including VK, Telegram, TikTok, and YouTube.
- The meme is described as a nonsensical chant accompanied by a hand gesture resembling weighing something.
Points of divergence
- The meme 'Sicks-Seven' is popular among teenage audiences and is sometimes used as a synonym for 'I don't know' or as an emotional expression. — vesti
- The meme was popularized by TikTok and Generation Alpha (those born after 2010). — vedomosti
- School students want to integrate meme culture into literature lessons, citing examples like 'Crime and Punishment'. — vedomosti
- The top 20 includes trends like 'Luksmaksing', 'Bekrums', 'Vielleicht' becoming 'Filyay Filyay', and the 'Musa, is it you?' video. — kommersant
- A math teacher in Perm banned the use of the number 67 in class due to student excitement. — vm
- The head of the 'Russia Orthodox' movement, Mikhail Ivanov, called for legal restrictions on the '67' meme, claiming it negatively affects children's mental health and education. — vm
Coverage (5 sources)
- Named the most popular meme of the Internet — Вести
- Six-seven became the main meme on the internet in the first half of the year — Ведомости
- «Six-seven» recognized as the most discussed meme of the Internet in the first half of the year — Коммерсантъ
- «Six-seven» became the most popular meme on the Internet in the first half of 2026 — Вечерняя Москва
- Six-seven topped the list of most discussed memes on social networks, according to Medialogy rating data (see at...) — ТАСС (Telegram)