Passengers Choose 'White Tea' for Leningradsky Station
Passengers voted for the main scent of Moscow's Leningradsky Railway Station, choosing 'White Tea' with over 40% of the votes. The fragrance will be used on the first and basement floors and in waiting halls.
Consensus
- Passengers voted for the main aroma of Leningradsky Railway Station in Moscow.
- The winning aroma is 'White Tea'.
- The winning aroma received over 40% of the votes.
- The 'White Tea' scent will be used on the first and ground floors and in waiting halls.
- More than 600 people participated in the voting.
- The 'White Tea' fragrance includes notes of bergamot, green tea, white tea, and soft musk.
- The aroma is described as delicate and fresh.
- The selection of the aroma was part of a broader effort to improve passenger experience.
- The station is the first railway station in Russia with a unified spatial scent concept.
- Passengers were involved in shaping the station's atmosphere.
Points of divergence
- The 'White Tea' aroma was chosen by passengers through a voting process involving three scent samples under glass domes, with voting done via QR code. — vm
- The 'White Tea' aroma is part of a comprehensive approach to creating a modern passenger environment, working in tandem with architecture, lighting, music, and other spatial elements. — vm
- The 'White Tea' aroma will be used on the first and basement levels and in waiting halls. — vm
- The station is the first in Russia with a unified scent concept, and the first time passengers directly chose the main aroma. — vm
- Other scents were also selected for different areas of the station. — vm
- Passengers can save 588 rubles per month using biometric payment on MCD lines. — vm
- The voting took place over two days. — vesti
- Other scents were selected for other areas of the station. — vesti
Coverage (3 sources)
- White tea, welcome the passengers: what scents residents of the capital chose for urban spaces — Вечерняя Москва
- The main scent of the Leningradskaya station has become "White tea" — Вести
- More than 600 passengers chose the main scent of the Leningradskaya station — Вечерняя Москва
Key entities
- Leningradskiy Railway Station
- Moscow
- Maxim Liksutov
- Russia
- Deptrans
- Evening Moscow
- Ленинградского вокзала На Ленинградском вокзале