Moscow Cafes Join Voting Incentive Program
All voters who cast their ballots online at elec.mos.ru or via an electronic voting terminal at a polling station will receive between 1,000 and 50,000 prize points as part of the '#ChoosingTogether2026 — Moscow' campaign of the 'Million Prizes' program and will be able to use them at partner locations.
Consensus
- The 'Choose Together' 2026 Moscow campaign is linked to the 2026 Moscow elections.
- Voters who participate online via elec.mos.ru or at electronic voting terminals will receive 1,000 to 50,000 prize points.
- The prize points can be exchanged for discounts at participating restaurants and cafes in Moscow.
- More than 25 food service businesses in Moscow are partners of the campaign.
- The 'Choose Together' campaign has been held in Moscow for 11 years, starting in 2020.
- Over 350 enterprises and more than 110 charitable foundations have joined the campaign since 2020.
- The campaign is part of the 'Million Prizes' loyalty program.
- Promotional codes for restaurants were used over 820,000 times in previous campaigns.
- The 'Choose Together' campaign is held annually and is a consumer stimulation initiative.
Points of divergence
- The 'Choose Together 2026 – Moscow' campaign also includes participation from city supermarkets and grocery stores such as 'Avoska', 'Ikorny', 'VkusVill', 'Dixi', 'BiM', and 'Omoloko'. — vm
- Participants in past campaigns most frequently used points for supermarket, pharmacy, clothing, and footwear discounts, in addition to restaurant and cafe discounts. — m24
- Each prize point is equivalent to one ruble. — m24
- The campaign includes a total of over 350 enterprises and more than 100 funds since 2020. — vm
- Participants have made purchases totaling over 12.5 million goods and services, and over 470 million rubles have been donated to charity. — m24
Coverage (2 sources)
- Moscow cafes and restaurants became partners of the #ChooseTogether campaign — Вечерняя Москва
- Capital cafes and restaurants joined the #ChooseTogether campaign — Москва 24