Moscow Longevity Project to Create Signature Fragrance

Deputy Mayor Rako: Participants of 'Moscow Longevity' will create the project's scent.

Consensus

• The 'Moscow Longevity' project is launching a new initiative called the 'Fragrance Laboratory'.
• Participants will be Moscow residents from the senior generation.
• The project will involve training under a professional perfumer.
• The goal is to create a signature fragrance for the 'Moscow Longevity' initiative.
• Applications are open on the project's website.
• Training will begin in September.
• The final fragrance will be developed collectively by the participants.
• The fragrance may be available in 2027 on marketplaces under the 'Made by Moscow Longevity' section.
• The fragrance could be used at project centers, events, and potentially worn by individuals.

Points of divergence

• 11 Moscow residents from the senior generation will create the fragrance under the guidance of a professional perfumer. — ntv
• The main criterion for selecting participants will be their real connection to perfumery, knowledge, and interest in the field. — vm
• The fragrance will be used to greet visitors at centers, suppliers, and events, and may be worn on the skin. — ntv
• Participants can use a dynamic QR code in the 'My ID' app to confirm attendance at events without presenting original documents. — vm

Coverage (2 sources)

• At 'Moscow Longevity' a signature scent will appear — НТВ Москва
• Deputy Mayor Rakov: Participants of 'Moscow Longevity' will create the project's scent — Вечерняя Москва

Key entities

• Anastasia Rakova
• Moscow
• Moscow Longevity
• Moscow Longevity
• Vladimir Filippov

More on Anastasia Rakova

• Seasonal flu vaccination began in Moscow
• Over 20K Moscovites Join 'Night in the Clinic' Events
• 250K Moscovites Visit Renovated Schools

More on Vladimir Filippov

• Experts Oppose EGE Replacement with Traditional Exams