Apple CEO Ternus Plans Major Reorganization
Apple CEO John Tarnus, who took office just a few weeks ago, intends to reorganize the company.
Consensus
- John Ternus became Apple's CEO on September 1.
- Ternus plans to reorganize Apple to improve efficiency and speed up product development.
- The company will reduce middle-management positions to flatten hierarchy between engineers and top leadership.
- Apple will shift from seasonal product launches (spring and autumn) to releasing products throughout the year.
- Ternus wants Apple to become more experimental and competitive in the era of artificial intelligence.
- Apple has already begun reducing staff in engineering management and cutting back on early-stage projects.
- The reorganization is expected to take years due to entrenched development practices.
- Ternus previously advocated for a leaner workforce and higher performance from existing employees.
Points of divergence
- Apple launched the iPhone Duo on September 9, featuring a foldable screen and dual displays. — vedomosti
- Ternus is actively seeking new revenue sources and ways to increase profit from existing products. — fontanka
- Ternus has long supported a more efficient organization and previously criticized Apple's growing workforce. — fontanka
- Managers in engineering programs were given only a few weeks to find new roles within the company, with those who fail being laid off by year-end. — vesti
- Apple has a large portfolio of upcoming products, including AI-powered AirPods, smart glasses, and a 20th-anniversary iPhone. — fontanka
Coverage (4 sources)
- Bloomberg learned about plans of new Apple head to reorganize the company — Коммерсантъ
- Bloomberg: new Apple CEO intends to reorganize the company — Ведомости
- Bloomberg: new Apple head John Tarnus intends to reorganize the company — Фонтанка
- New Apple CEO intends to review the company's product release schedule — Вести
Key entities
More on John Ternus
- Apple Launches First Foldable iPhone Duo
- Apple Unveils First Foldable iPhone Duo
- Apple unveils new iPhone 18 Pro, Apple Watch, AirPods