Apple CEO Ternus Plans Major Reorganization

Apple CEO John Tarnus, who took office just a few weeks ago, intends to reorganize the company.

Consensus

John Ternus became Apple's CEO on September 1.
Ternus plans to reorganize Apple to improve efficiency and speed up product development.
The company will reduce middle-management positions to flatten hierarchy between engineers and top leadership.
Apple will shift from seasonal product launches (spring and autumn) to releasing products throughout the year.
Ternus wants Apple to become more experimental and competitive in the era of artificial intelligence.
Apple has already begun reducing staff in engineering management and cutting back on early-stage projects.
The reorganization is expected to take years due to entrenched development practices.
Ternus previously advocated for a leaner workforce and higher performance from existing employees.

Apple launched the iPhone Duo on September 9, featuring a foldable screen and dual displays. — vedomosti
Ternus is actively seeking new revenue sources and ways to increase profit from existing products. — fontanka
Ternus has long supported a more efficient organization and previously criticized Apple's growing workforce. — fontanka
Managers in engineering programs were given only a few weeks to find new roles within the company, with those who fail being laid off by year-end. — vesti
Apple has a large portfolio of upcoming products, including AI-powered AirPods, smart glasses, and a 20th-anniversary iPhone. — fontanka