Chinese streamer Dan Dany drives 1B RUB in Russian goods sales at VEF
A Russian-Chinese online festival 'Made in Russia' held during the XI Eastern Economic Forum generated over 1 billion rubles in sales, led by Chinese streamer Dan Dany, who attracted 30 million views in seven hours.
Consensus
- The Russian-Chinese online festival 'Made in Russia' took place during the XI Eastern Economic Forum.
- The festival generated sales of over 1 billion rubles for Russian goods.
- Chinese streamer Dan Dany was the main driver of the festival's sales success.
- The event was held in Vladivostok at the Far Eastern Federal University.
- The festival featured products from 130 Russian producers across 50 regions, totaling over 250 product lines.
- The festival was part of efforts to promote Russian exports to China.
- The event ran for four days, from September 1 to September 4.
Points of divergence
- The target sales figure of 1 billion rubles was set by the Russian Export Center (REX) specifically for Dan Dany, and she achieved it, meeting the 'golden standard'. — vesti
- The festival's main event was the stream of Chinese blogger Dan Dany with an audience of 120 million people. — vedomosti
- The content from Dan Dany's stream from the previous night continued to drive sales after the live event. — vesti
- The festival was opened by Deputy Prime Minister Dmitry Chernyshenko, who emphasized that trade between Russia and China has exceeded $200 billion for three consecutive years. — vedomosti
- The partnership with Dan Dany began after her visit to Moscow in 2025, initiated by the Russian Export Center. — vesti
Coverage (2 sources)
- Chinese blogger Dandan sold goods from Russia worth 1 billion rubles during the VEXPO — Вести
- At the VEX, the first Russian-Chinese online festival 'Made in Russia' has started — Ведомости