Mosfilm Denies Use of 'I Go and See' Poster on Krid's Clothing

Mosfilm did not grant permission to use the poster for the film "Look and See" on a long-sleeve shirt featuring Egor Kreed in his new music video.

Consensus

Mosfilm did not give permission for the use of the poster from the film 'I Go and See' on Egor Krid's clothing.
The poster was used in a music video featuring Egor Krid.
The image of the film's main character was altered with piercings, tattoos, and the phrase 'Marking distance'.
The public reacted negatively to the altered image, calling it sacrilegious.
Egor Krid later blurred the image on his longsleeve in the video and apologized.

Mosfilm stated that the use of the poster was unacceptable and that rights were not granted by their side. — tg_tass_agency
A representative of Mosfilm, Evgeny Dolgikh, said the studio's lawyers would assess the situation and take appropriate measures, and noted that Mosfilm has a well-established legal practice regarding unauthorized use of its content. — vesti
Mosfilm is now discussing possible actions against the Moscow store KM20, which released the controversial clothing. — tg_bazabazon