One 'Pyaterochka Nalеtu' Store Closes in St. Petersburg
The only Pятерочка store in St. Petersburg, located in the business center 'Trezube' on Efimova Street, ceased operations. X5, which owns the 'Pyaterochka', 'Perekrestok', and 'Chizhik' chains, stated that this was a pilot project but refused further comments.
Consensus
- The only 'Pyaterochka Nalеtu' store in Saint Petersburg has closed.
- The store was located in the 'Trezubets' business centre on Yefimova Street.
- The closure was confirmed by X5 Retail Group.
- X5 described the project as a pilot.
- The store did not operate for a full year.
- The 'Pyaterochka Nalеtu' format is a convenience retail model focused on fast purchases, ready meals, beverages, and convenient packaging.
- The format is more developed in other countries than in Russia.
- At least three 'Pyaterochka Nalеtu' stores are operating in Moscow.
Points of divergence
- The project was intended as a mini-store with a café area and focus on Asian food, but failed after less than a year. — kommersant
- This is the second time the 'Pyaterochka Nalеtu' concept has failed, as previous attempts to operate cashierless stores under the same name also did not succeed. — kommersant
- As of September 2025, there were at least three 'Pyaterochka Nal еtu' stores in Moscow. — kommersant
Coverage (2 sources)
- The only "Pyaterochka Naletu" in Saint Petersburg closed — Вести
- X5 closed pilot "Pyaterochka Naleto" store in St. Petersburg — Коммерсантъ
Key entities
- Pyaterochka Nalutu
- Saint Petersburg
- X5
- The Authorities
- Trezubeets
- Telegram channel
- Efimov
- Pyaterochka
- Perkrestok
- Mikhail Lachugin
- Product Media
- Efimova