Ozon overtakes Wildberries in sales share
Ozon overtook Wildberries in sales share following attacks by Ukrainian Armed Forces — «Kommersant» Ozon's share in sales of major sellers grew from 42.46% to 58.29% from January to August, while Wildberries' share fell from 57.54% to 41.71%, the newspaper reports citing MPStats Data.
Consensus
- Ozon's share of sales among large sellers increased from 42.46% in January to 58.29% in August 2026.
- Wildberries' share of sales among large sellers decreased from 57.54% in January to 41.71% in August 2026.
- The change in market share occurred between January and August 2026.
- The shift is linked to logistics disruptions following drone attacks on distribution centers.
- Multiple sources cite MPStats Data as the source of the sales share figures.
- The study covered approximately 3,000 businesses across ten product categories.
- Wildberries denied the findings, stating that sales remain stable and only show minor fluctuations.
- Ozon did not respond to requests for comment.
- Daily reach of Wildberries declined by 10% in August–September 2026.
- Daily reach of Ozon increased by 26% in August–September 2026.
- Advertising activity on Wildberries dropped by 63% in July compared to June.
Points of divergence
- The study included 2,970 businesses selected from the largest sellers across ten product categories. — novaya_eu
- Ukrainian forces conducted drone attacks on Wildberries' warehouses starting in mid-summer, and by early August, damage was estimated in hundreds of billions of rubles. — meduza
- Ukraine justified the attacks by claiming the marketplaces were used to deliver 'sanctioned components for drone and navigation equipment production'. — meduza
- Ozon's warehouses were also attacked starting in August. — meduza
- Sellers left Wildberries due to delivery and warehouse problems. — tg_moscash
- For small sellers in the lower quartile of the sample, 59% of sales were on Ozon and 41% on Wildberries. — novaya_eu
- For medium-sized sellers, Ozon's share was approximately 55–59%. — novaya_eu
- The share of large sellers on Ozon reached 60% by the end of summer 2026. — meduza
Coverage (6 sources)
- Ozon surpassed Wildberries in sales share — Новая газета Европа
- Wildberries after strikes on warehouses ceased to be the largest marketplace of Russia — The Moscow Times
- Ozon and Wildberries swapped places — Московский кэш
- Major sellers after Ukrainian drone strikes on Wildberries increased sales on Ozon — Meduza
- Ozon overtook Wildberries in sales share after VU attacks — «Kommersant» — Дождь (Telegram)
- Ozon surpassed Wildberries in sales share after drone attacks — «Kommersant» — Дождь