Ozon to spend over 10 bln rubles on PVB support
Ozon paid 7.5 billion rubles to owners of pickup points (PVT) as financial support for the start of business over nine months; according to the company's report to Interfax, these investments will exceed 10 billion rubles by the end of the year.
Consensus
- Ozon will spend over 10 billion rubles on financial support for PVB owners in 2026.
- The financial support is intended to assist partners at the start of their business.
- Support duration is 12 months for most PVBs, but can be indefinite for some.
- The amount of support per PVB depends on city and location, affecting rental and other costs.
- The maximum support per PVB over the entire period can reach 5.28 million rubles.
- Starting December 1, Ozon will introduce an agent fee for PVB owners.
- The agent fee will not exceed 1% of the owner's earnings from orders.
- For some PVBs, the fee will be 1 ruble.
- Ozon has been supporting partners for the past three years with about 30 billion rubles.
- PVB owners earn revenue from handling orders, with over 130 billion rubles paid in the first nine months of 2026.
Points of divergence
- Ozon has already paid 7.5 million rubles to PVB owners in the first nine months of the year. — vedomosti
- Ozon has already paid 7.5 billion rubles to PVB owners in the first nine months. — interfax
- The agent fee for points operating less than a year will be 1 ruble. — vedomosti
- For every third PVB, the agent fee will be 1 ruble, with a maximum of 550 rubles per month. — interfax
- In the first seven months, the total cost for sellers on Ozon was 24.73% of the product price, with 25,000 sellers paying less than 15%. — vedomosti
- Ozon has invested about 30 billion rubles in partner support over the past three years. — interfax
Coverage (2 sources)
- Ozon will spend more than 10 billion rubles to support PVZ owners — Ведомости
- Ozon invests more than 10 billion rubles in financial support for PVZ owners in 2026 — Интерфакс