Russ, Russia's largest outdoor advertising operator and part of the…
Russ, Russia's largest outdoor advertising operator and part of the Wildberries Russ joint venture (LLC RVB), has decided to leave the Association of Advertising Agencies of Russia (Akar), according to a company representative told Kommersant.
Consensus
- Russ, part of the Wildberries-Russ group (RVB), exited the Association of Communication Agencies of Russia (AKAR).
- The decision to leave AKAR was driven by the need for Russ to constantly prove the validity of its market data to the association.
- Russ is among the top-5 largest outdoor advertising operators globally and holds a leading position in the Russian market.
Points of divergence
- The company emphasized its commitment to long-term, progressive development of the market, improving measurability and transparency. — vesti
- Advertising spending by developers and real estate aggregators in offline media decreased from January to May compared to the same period last year for the first time since 2023, with press budgets down 16.3% to 109 million rubles. — vesti
Coverage (2 sources)
- Russ Group Exits the Association of Communication Agencies of Russia — Вести
- Russ exits the Association of Communication Agencies of Russia — Коммерсантъ