Russian wine share in stores hits 24–37%

The share of Russian wine in trade networks has risen to 24–37%.

Consensus

The share of Russian wine in retail networks increased to 24–37%.
The growth is attributed to higher demand in the price segment up to 800 rubles per bottle.
The increase is observed across multiple retail formats including hypermarkets, supermarkets, discounters, and convenience stores.
The share of Russian wine exceeded 20% in most retail formats, surpassing the planned quota for retailers set for March 2027.

The main volume of sales of domestic wines is in the price segment up to 800 roubles per bottle. — tg_moscash
The average share of Russian wines in the assortment of 'stores near home' reached 37.55% in the first half of 2026, increasing by 11.75 percentage points year-on-year. — kommersant
In hypermarkets, the share of Russian wine rose by 8.1 percentage points year-on-year to 29.67%. — kommersant
In supermarkets, the share increased by 7.1 percentage points to 24.57%. — kommersant
In discounters, the share rose by 3.7 percentage points to 37.5%. — kommersant
In specialized wine shops, the share is 16.5%, up by 1.3 percentage points. — kommersant
The Far Eastern chain 'Samberi' leads in hypermarkets with 63% Russian wine in its assortment. — kommersant
The Urals-based chain 'Kirovsky' leads in 'stores near home' with 72% Russian wine. — kommersant
The Volga-based 'Gorilki' leads in specialized alcohol stores with 72% Russian wine. — kommersant
The Krasnoyarsk-based 'Krasny Yar' leads in supermarkets with 51% Russian wine. — kommersant
Moscow and the Moscow region lead in the variety of Russian wine, with 421 types available in 'Auchan' hypermarkets and 412 in 'Giperglobus'. — kommersant
Russian wine occupies about 13–25% of the assortment of still wines depending on store format, and over 40% in sparkling wines. — kommersant