Russia's domestic tourism drops 7-19% this summer
Russian domestic tourism saw a decline in summer bookings, with sales dropping 7-19% and shorter trip durations, while demand shifted toward nearby destinations and shorter trips. Meanwhile, Russian outbound tourism spending decreased by 5-10%, driven by economic caution and currency fluctuations.
Consensus
- Sales of domestic tours in Russia declined by 7-19% during the summer season.
- The average duration of domestic tours decreased from seven to six nights.
- The average booking depth decreased by a factor of 2.2, now standing at about five weeks.
- There was a noticeable increase in demand for 2-4 day trips, excursions, and nearby destinations.
- The overall load of hotels in Russia decreased by nearly 6% from January to August compared to the same period in 2025.
- The most significant declines in hotel occupancy were recorded in Sverdlovsk Oblast (minus 20.6%) and Sochi (minus 19.4%).
- The average cost of foreign tours among Russians decreased by 5–10% in 2026.
- The decline in foreign tour spending was attributed to travelers' desire to save money and the ruble's exchange rate.
- The mass segment of outbound tourism was affected, while high-end tours remained stable.
- The market growth rate for outbound tourism is expected to slow from 15.5% to 4.5% in 2026.
- A total of 14 million Russians are expected to travel abroad in 2026, 4 million fewer than in 2019.
Points of divergence
- Sales of tours to Crimea dropped by 67% according to 'Intourist'. — interfax
- Sales of tours to Sochi dropped by 10-15% according to 'Multitur'. — interfax
- Demand for Anapa increased significantly, with some companies reporting a doubling of bookings compared to the previous year. — interfax
- The demand for Anapa grew as a more affordable alternative to Sochi. — interfax
- Positive trends were observed in Karachay-Cherkessia, Manzherok, Murmansk, the Golden Ring, and Tver Oblast. — interfax
- Hotel load in Altai Republic increased by 6.9%, and in Leningrad Oblast by 5.4%. — interfax
- The decline in foreign tour spending was specifically linked to the Middle East crisis and overall economic cooling. — kommersant
- The Russian tourism market cannot return to pre-crisis levels due to travel restrictions to Europe and lack of aircraft for new mass destinations. — kommersant
- The decline in foreign tour spending affected only the mass segment, not high-end tours. — kommersant
Coverage (3 sources)
- Sales of tours to Russia this summer decreased by 7-19% — Интерфакс
- Russians reduced spending on foreign trips by 5–10% — Коммерсантъ
- Russian tourists reduced spending on foreign tours by 5-10% — Интерфакс