Russians over 50 favor clothing, home goods online
The decision to purchase is most strongly influenced by price and discounts (27 percent), product reviews and ratings (20 percent), return conditions (17 percent), and delivery conditions (16 percent).
Consensus
- Users over 50 in Russia frequently make online purchases.
- Clothing and footwear are the most commonly purchased items online by users over 50.
- Home and repair goods are the second most commonly purchased items.
- Price, reviews, and delivery conditions significantly influence purchasing decisions.
- Marketplaces are the primary source of purchase ideas for half of the respondents.
- Social media influences purchase decisions for 13% of respondents.
- 27% of respondents buy online regularly, and 27% do so occasionally.
- Approximately three-quarters of respondents have made online purchases.
Points of divergence
- 46% of respondents make online purchases on a regular basis. — vesti
- 46% of respondents make purchases regularly, and 27% do so from time to time. — riamo
- 15% of respondents are influenced by detailed photos and videos of products. — vm
- 31% of internet users in Russia believe one-click purchases from ads will become common in the future. — vm
Coverage (3 sources)
- Odnoklassniki found out what pensioners buy most often on the internet — Вести
- It has become known how Russians over 50 choose goods on the internet — РИАМО
- Russian people of older age told how they choose goods online — Вечерняя Москва