Pugachyova renews Russian trademark rights

Base: Singer Alla Pugacheva extended rights to the trademark in Russia.

Consensus

Ala Pugachyova renewed the trademark rights for 'Alla Pugachova' in Russia.
The trademark was previously used for a premium shoe line co-branded with the company 'Ekonika'.
The collaboration with 'Ekonika' began in the mid-1990s.
After Pugachyova's emigration in 2023, 'Ekonika' rebranded the collection to 'Ekonika Premium'.
The trademark rights remained with 'Ekonika' for several years after the rebranding.
Pugachyova did not renew her contract with 'Ekonika'.
She personally paid the state fee to the Rospatent to renew the trademark.
The renewal cost was estimated at up to 170,000 rubles.
The trademark renewal occurred in 2024.

Pugachyova is reportedly believed to have retained around 120 million rubles in Russian bank accounts that generate interest. — vm
Pugachyova was reportedly offered two million dollars for two performances in Thailand and 500 thousand dollars for a private event. — vm
The main reason for renewing the trademark was to receive royalty payments while unable to perform in Russia. — m24
Pugachyova may lose rights to the 'Baroness von Orbach' trademark if not renewed by August. — m24
The amount of royalty payments is estimated at a minimum of 1.5–2 million rubles. — m24