Sofya Mitrofanova Leaves MTS Media Leadership
Sofya Mitrofanova has left her position as CEO of the media holding PJSC MTS - ON Media, which she held since June 2024, MTS reports.
Consensus
- Sofya Mitrofanova is departing from her role as CEO of ON Media.
- The departure is due to her transition to a new job.
- Dmitry Smirnov has been appointed as acting CEO of ON Media.
- Smirnov previously served as finance director of the media vertical.
- The change takes effect from August 14.
- ON Media is part of the MTS group and includes digital and entertainment services.
- Under Mitrofanova's leadership, ON Media formed a unified media vertical.
Points of divergence
- Mitrofanova was the chairperson of the board of directors of the holding since October 2023. — vedomosti
- The media vertical under Mitrofanova's leadership was referred to as a 'Funtech-вертикаль' (Funtech vertical). — interfax
- ON Media's revenue grew by 17.7% in 2025 to 29 billion rubles. — interfax
Coverage (2 sources)
- Sofya Mitrofanova leaves MTs — Ведомости
- Sofya Mitrofanova left the post of head of MTS media holding — Интерфакс