Avito Tests Neighbor-Recommended Services
Avito is testing a feature called 'Avito Sosedi' that connects users with local service providers recommended by neighbors, based on proximity and positive reviews from nearby residents. The test is available to 5 million users across Russia who have listed their address in their profile.
Consensus
- Avito is testing a feature called 'Avitо Sosedi'.
- The test is available to 5 million users in Russia.
- Users must have an address listed in their profile to access the feature.
- The feature connects users with service providers recommended by neighbors.
- Recommendations are based on positive reviews from residents of the same building, housing complex, or neighborhood.
- The radius for neighbor proximity ranges from several tens to several hundreds of meters, depending on the city, population density, area, and service type.
- The feature is accessible via the main page of Avito Uslugi, category pages, search result banners, and the personal profile.
- The test includes services such as repair and maintenance of household appliances and computers, renovation and construction, transportation and delivery, cleaning, nannies, and pet sitters.
- Research by Avito Uslugi shows that over 40% of respondents consider their neighborhood residents as neighbors, 6 out of 10 value good relations with them, and every fifth user asks neighbors for recommendations when choosing a specialist.
- The feature aims to leverage personal experience and trusted recommendations from known individuals over anonymous online ratings.
- The feature also includes listings for items given away for free or sold for no more than 500 rubles, with pickup near the user's home and no delivery cost.
Points of divergence
- The test includes recommendations for tutors, sports coaches, driving instructors, masters, beauty salons, event organizers, photographers, and videographers. — gazeta_spb
- The feature is described as a digital extension of the traditional practice of asking neighbors for recommendations in emergencies like a broken faucet or needing a nanny or tutor. — riamo
- The feature is positioned as the next step in developing social mechanics that bring people together to order services and exchange goods. — riamo
Coverage (2 sources)
- Service for finding specialists by neighbor recommendations is being tested on one of the platforms — РИАМО
- Avito tests "neighborhood" search for goods and services - SPb Gazeta - Saint Petersburg news — Gazeta.SPb