Moscow launched a program for the international promotion of… (москва · международный · программа)
Moscow launched a program for the international promotion of cultural projects. Moscow International Cultural Projects: In just the last three years, the Agency of Creative Industries of Moscow has organized 26 foreign business missions for capital organizations.
Consensus
- The Moscow government launched the 'Cultural Export of Moscow' program to promote cultural projects internationally.
- The program's goals include strengthening the export potential of Moscow's creative economy and promoting Russian culture abroad.
- Natalia Sergunina, Deputy Mayor of Moscow, announced and described the program.
- International cooperation under the program involves countries including China, India, Brazil, Turkey, Malaysia, South Africa, Colombia, Mexico, Kazakhstan, Belarus, Indonesia, Costa Rica, and others.
- Activities have included business meetings, cultural exhibitions, participation in international festivals and fairs, and presentations of Moscow's creative projects.
- A session titled 'Expanding Borders: Moscow’s Culture in the International Context' took place on July 17 during the Russian Creative Week with foreign partners.
- The program includes planned events for autumn 2026, such as dramatists presenting works to international directors and participation in the Shanghai International Licensing Expo.
Points of divergence
- By the end of 2025, India, Kazakhstan, and Belarus became the most sought-after destinations for Moscow's production exports; enterprises increased shipments to India by 2.4 times in Q1 2026. — vm
- The next phase of the program is scheduled for autumn, with dramatists presenting works to international directors in September and Moscow specialists attending the Shanghai International Licensing Expo in October. — ntv
Coverage (3 sources)
- Seruginina Announces Launch of New Export Program for the Capital — Вечерняя Москва
- Moscow launches cultural export program — НТВ Москва
- Moscow Launched Program for International Promotion of Cultural Projects — Москва 24