Moscow to Host Meet Global MICE Congress Dec 16–17
The fourth international Meet Global MICE Congress will take place in Moscow on December 16 and 17, bringing together over 60 experts from BRICS and Global South countries to discuss changes in the business tourism industry. Key topics include shifting business models, financial sustainability, and measuring business outcomes.
Consensus
- The fourth international Meet Global MICE Congress will be held in Moscow on December 16 and 17.
- Over 60 Russian and foreign experts from BRICS and the Global South will participate in the business program.
- The forum is the largest international platform in Russia for business tourism.
- The forum will bring together industry leaders, government officials, corporate clients, hotel businesses, conference venues, travel companies, and associations.
- A central panel discussion titled 'Economy of Business Tourism: Changing Business Models and New Growth Drivers' will take place on December 16.
- Participants will discuss fundamental changes in the MICE market, including the shift from cost and commission-based competition to efficiency, financial stability, and measurable results for clients.
- The transition from traditional service sales based on hours to payment for specific business outcomes will be a key topic.
- Registration for the event is available on the Russpass.Business portal.
- The forum will address strategies for improving investment attractiveness, long-term development, and partnerships.
Points of divergence
- The panel discussions will be held in a dynamic and open format and will define the agenda for subsequent thematic tracks. — vm
- Moscow and Shenzhen signed a memorandum of cooperation in tourism, agreeing to expand contacts between hospitality industry specialists, organize joint exhibitions, forums, and business missions, exchange best practices, and promote projects using digital services. — vm
- The registration for the 'Putevodnaya Zvezda' award will open on September 1, with submissions accepted until October 9. — m24
- Russia has entered the top three most popular tourist destinations for the first time in two years. — m24
Coverage (2 sources)
- International Forum Meet Global MICE Congress will take place in Moscow on December 16 and 17 — Вечерняя Москва
- International Forum Meet Global MICE Congress will take place in Moscow on December 16 and 17 — Москва 24