RWB Tests Seller-issued Digital Assets for Funding
Wildberries&Russ conducted a pilot project enabling sellers on its platform to issue digital financial assets (DFAs) to raise funds, successfully raising 24.4 million rubles from three sellers over three to six months. The initiative aims to expand financial access for small businesses.
Consensus
- Wildberries&Russ (RWB) conducted a pilot project allowing sellers on its platform to issue digital financial assets.
- Three sellers participated in the pilot: two individual entrepreneurs and one legal entity.
- The pilot raised a total of 24.4 million rubles in funding.
- The duration of the issued digital financial assets ranged from three to six months.
- The funds were intended for business development, including purchasing goods and equipment.
- The project was presented at the World Economic Forum 2026 (WEF-2026) by Julia Poletaeva, head of the department for project implementation supporting entrepreneurship at RWB.
- The initiative is part of a broader effort to expand financial access for sellers on the Wildberries platform.
- The digital financial assets are a digital equivalent of debt instruments such as bonds.
- Payment for the digital financial assets can only be made in cash.
- The issuance of these assets occurs only after full payment.
Points of divergence
- Tatyana Kim, head of RWB, announced the DFA service in June 2026. — kommersant
- RWB launched its first DFA issuance on May 7, amounting to 1 billion rubles, with LLC 'VB Invest' as the issuer and Sinaра Investment Bank as the anchor investor. — vedomosti
- The pilot project is a follow-up step in the development of the DFA service for Wildberries sellers, involving participants from the 'Growth Platform' program. — vedomosti
- The pilot project was conducted to enable sellers to attract funding through issuing digital financial assets, with benefits including speed, minimal bureaucracy, and access to a broad investor base. — kommersant
Coverage (2 sources)
- RWB tested a service for issuing sellers' own digital financial assets — Коммерсантъ
- RWB conducted pilot releases of CBAs for Wildberries sellers — Ведомости