Russia's e-commerce volume hits 7.2 trillion rubles in H1 2026
The volume of internet retail in Russia reached 7.2 trillion rubles in the first half of 2026, growing by 18.7% compared to the same period in 2025, with most transactions occurring through domestic platforms and regional markets driving growth.
Consensus
- The volume of internet retail in Russia was 7.2 trillion rubles in the first six months of 2026.
- This represents an 18.7% increase compared to the same period in 2015.
- 96.6% of internet retail transactions occurred through Russian online platforms and marketplaces.
- 3.4% of transactions were cross-border purchases.
- Almost 80% of e-commerce volume came from regions, while Moscow and St. Petersburg accounted for 21%.
- The growth of e-commerce is driven by regions where traditional retail focuses on everyday goods.
- E-commerce provides residents of remote areas access to a full range of products, including those only available in major cities.
- The share of e-commerce in total retail sales in Russia rose to 22.2% in the first half of 2026 from 20.9% in the same period of 2025.
Points of divergence
- The volume of e-commerce in 2025 reached 13.4 trillion rubles, increasing by 19% year-on-year. — kommersant
- Data Insight analysts reported a 24% growth in 2025, the lowest since 2017. — kommersant
- The company expects the market to grow by 15% in 2026, reaching 15 trillion rubles. — kommersant
- The total volume of cross-border purchases was reported as 245.8 billion rubles, slightly different from Kommersant's 254.8 billion rubles. — interfax
Coverage (2 sources)
- Volume of internet trade in Russia for the first half of the year grew to 7.2 trillion rubles — Коммерсантъ
- Volume of internet trade in the Russian Federation in the first half of the year grew by 19%, to 7.2 trillion rubles — Интерфакс