American entrepreneurs Tim and Chris Vanderhoke
American entrepreneurs Tim and Chris Vanderhoke, who own the social network MySpace, have announced plans to relaunch it.
Consensus
- Tim and Chris Vanderhook are the owners of MySpace and have announced plans to relaunch it.
- The relaunch is intended to capitalize on nostalgia for the pre-algorithm internet era.
- Previous attempts to modernize MySpace were unsuccessful and resulted in losses exceeding $150 million.
- MySpace was launched in 2003 and reached a peak of 115 million monthly users in April 2008.
- MySpace played a significant role in the early careers of several musicians, including Adele, Lily Allen, Calvin Harris, Arctic Monkeys, Kate Nash, and Owl City.
- The platform currently has approximately 6 million monthly users.
- The relaunch is not scheduled for a specific date.
Points of divergence
- The Vanderhook brothers believe the new MySpace could make a strategic shift by focusing on a time when algorithms did not dominate user feeds. — fontanka
- The Vanderhook brothers stated they are waiting for the right moment to relaunch MySpace. — kommersant
- Analyst Kate Vinik from Forrester believes the idea reflects a longing for analog times when algorithms had less influence. — kommersant
- Senior analyst Jamie MacEwan from Enders notes that attracting advertisers will be difficult for MySpace. — kommersant
Coverage (2 sources)
- From Adele to Arctic Monkeys: the legendary social network MySpace wants to bring back to life — Фонтанка
- MySpace owners declare intention to relaunch social network — Коммерсантъ